nature and science to create premium-quality, plant-based
products for hair, skin, and lifestyle. Every single product
reflects their active respect for the planet, people, and
For more than two decades, Aveda has worked to expand the
boundaries of beauty and business, developing extraordinary
products made from plants while creating a company with a
conscience. Aveda takes an ethical approach to business, aiming
to create products that make intelligent use of the planets
resources, supports the rights of indigenous people, and is
not tested on animals.
Aveda believes that plants are the starting point for virtually
everything we do. They provide essential benefits that support
all of Earths life forms. Aveda goes to great lengths
to ensure the authenticity, integrity, and quality of their
plant ingredients, searching the globe for plants grown without
the use of plant-derived materials. At Aveda, they believe
that tomorrow will arrive through the use of renewable resources,
sustainable development, and constructive environmental practices.
But the real key to Avedas success lies in their products;
unmatched in quality and effectiveness, they do what they
claim to do.